West Coast Food Waste Reduction Project: Halve Food Waste by 2030

West Coast Food Waste Reduction Project: Halve Food Waste by 2030

Seattle Public Utilities, as a participant of the Pacific Coast Collaborative (PCC), is inviting food retailers, their supply chain partners, and food manufacturers to halve food waste by 2030. The PCC (representing Washington, Oregon, California, British Columbia and the cities of Vancouver, Seattle, Portland, San Francisco, Oakland and Los Angeles) has partnered with World Wildlife Fund (WWF), WRAP UK and ReFED in this public-private partnership to drive down wasted food.

Why the Bold Goal?

It’s estimated that we waste up to 40% of our food globally. In the United States, this equals roughly 400 pounds annually for every American. Meanwhile, one in seven Americans remains food insecure. The Pacific Coast of North America represents the world’s fifth-largest economy, a thriving region of 55 million people with a combined GDP of $3 trillion. By achieving this goal, the Pacific Coast would make a major impact on the nation’s food waste problem, contribute to the growing economic power of the region, and position themselves as a dynamic leader in the space.

What is the Business Commitment?

  • Contributing to a regional commitment to reduce regional food waste by at least 50% by 2030
  • Establishing a baseline year, measuring progress in reducing wasted food over time and submitting an annual Food Waste Report in accordance with a measurement framework defined by signatories
  • Participation in pre-competitive and collaborative working groups to share lessons learned and best practices, demonstration projects, and develop solutions to collective challenges
  • Support via facilitated convenings and local engagement designed to help reach commitments, implement meaningful actions that reduce wasted food, and achieve annual reporting goals

Early Results

The following retailers have signed onto the West Coast Voluntary Agreement to Reduce Wasted Food:

  • The Kroger Co. (owner of QFC, Fred Meyer and many other grocery brands)
  • Albertson’s , Safeway, Vons, and Pavilions
  • PCC Community Markets
  • New Seasons Market

Food businesses interested in joining the Voluntary Agreement to Reduce Wasted Food can visit

http://pacificcoastcollaborative.org/food-waste/ or contact James Pronio, WWF.

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